Founder-led partnership programs often collapse when handed off to a team. Here is why it happens and how to build a handoff that keeps momentum.
69% of SaaS companies are growing their partnerships function in 2026. Here is what to look for in your first partner manager hire.
Running a partner program with a lean team is a systems problem, not a headcount problem. Here is the operational handbook for doing it at scale.
A practical guide to running a scaled partner program with a small team, covering process, tooling, and where to focus limited time.
Most partner programs create transactional resellers, not genuine champions. Here is how to close the gap between a signed agreement and active...
85% of agencies want to refer SaaS products but most never do. Here is how to build an agency partner program that actually generates pipeline.
Most partner programmes fail between signing and the first referral. Here is how to fix the onboarding gap that is quietly killing your pipeline.
Email and spreadsheets are not a partner strategy. Here is how to build trust at scale across your partner network without the manual overhead.
A practical guide to designing a partner commission model that drives referrals, rewards performance, and keeps your best partners engaged long term.