Should partnerships sit inside sales or get its own function? The data on win rates, CAC, and activation makes a clear case. Here is how to read it.
Product teams run user interviews and read NPS scores. But the richest market intelligence in your business is sitting in your partner network,...
RevOps exists to eliminate data silos. But most RevOps teams have a massive attribution blind spot under their fastest-growing revenue channel.
37% of marketing budgets go to partner activities, but most co-marketing underdelivers. Here is how to run campaigns that genuinely benefit both...
Partner-sourced deals close at 2.8x the rate of cold leads, but most AEs can't see them. Here is why the visibility gap is costing your sales team.
Scayul is the partner ecosystem platform turning warm introductions into a repeatable pipeline channel for tech startups. Here is how it works.
Direct CAC rose 14% in 2024 and payback stretches to 23 months. Here is why budget pressure makes the case for partnership-led growth stronger.
CAC payback has stretched to 20-23 months and 81% of buyers choose a vendor before talking to sales. Here is why partnership-first GTM is winning...
Dropbox grew 3,900% in 15 months by engineering a referral loop. Here is how partner networks create the same compounding viral growth for B2B SaaS.
Most partner programs create transactional resellers, not genuine champions. Here is how to close the gap between a signed agreement and active...