69% of SaaS companies are growing their partnerships function in 2026. Here is what to look for in your first partner manager hire.
Running a partner program with a lean team is a systems problem, not a headcount problem. Here is the operational handbook for doing it at scale.
A practical guide to running a scaled partner program with a small team, covering process, tooling, and where to focus limited time.
Learn how warm partner introductions cut B2B sales cycles by replacing cold outreach with trust, and how to build a repeatable intro system.
Flat rate, tiered, or recurring share? How to price your SaaS partner program, with real commission examples from companies that got it right.
Should partnerships sit inside sales or get its own function? The data on win rates, CAC, and activation makes a clear case. Here is how to read it.
37% of marketing budgets go to partner activities, but most co-marketing underdelivers. Here is how to run campaigns that genuinely benefit both...
Most partner programs create transactional resellers, not genuine champions. Here is how to close the gap between a signed agreement and active...
85% of agencies want to refer SaaS products but most never do. Here is how to build an agency partner program that actually generates pipeline.
Most partner programmes fail between signing and the first referral. Here is how to fix the onboarding gap that is quietly killing your pipeline.